Mobil 1 endcap dress-up kit in a Walmart automotive aisle
Program · ExxonMobil · Walmart · 2026

Mobil 1 endcap dress-up kit

The brief

Give Mobil 1 a brand block on the Walmart endcap during the summer road-trip window, using the fixture the store already has.

BrandMobil 1
RetailerWalmart
FormatEndcap dress-up kit
ScopeDesign, production, kitting, shipping, retail execution
Year2026

The brief

Give Mobil 1 a brand block on the Walmart endcap during the summer road-trip window, using the fixture the store already has.

What we built

A full dress-up kit for a standard endcap: a header with the price callout, side panels that wrap the fixture, and shelf strips on every shelf. Artwork and dielines were built to Walmart’s endcap spec so the kit goes up without modification.

Getting it to the floor

Produced through our partner network, kitted in Rogers, and shipped to every store from one central point. Placement ran through Walmart preferred service providers with photo reporting from store.

Mobil 1 endcap dress-up kit in a Walmart automotive aisle
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Have a program like this?

Store count, format and timing are enough to start.

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